How to survive your first encounter with dynamic pages

This seems easy enough: To create evergreen content, you need to make sure that it benefits your target audience for a longer period and that it stays relevant. Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in …

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Headings and gateway sites

Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. If this is the case, you need to collect and consolidate redundant information so that it will live on just one or a very …

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Understand about analytics

Here are some examples of scenarios where thin content could occur.Nearly every website has outlying pages that were published as test pages, forgotten about, and now orphaned on the site. If content fails to align properly with keywords, as is often the case Google will ignore your content or …

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How to improve your content marketing

Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph. Just a few years ago, the average user didn’t trust search engines to understand conversational questions. The first step once you start …

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Let's talk about 301 redirects

After putting these changes in place, we recommend going back to Google’s PageSpeed Insights Tool and seeing how your speed grade has increased. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched …

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Links from other website increase your total ranking potential

As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site …

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Thousands of customers for your business

When you’re looking at a competitor’s web page source code, you’ll see the title tag near the top of the page, along with a bunch of tags used to describe the page’s content. If the site includes it, the meta name= ”keywords” tag should be a …

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Why do Quality Backlinks matter?

SEO stands for search engine optimization. Essentially, SEO is the strategy & process of optimizing your website so that it shows up higher in search engine rankings. In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors …

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Keep from using the same keywords over and over

The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). It’s one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every …

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The goal of SEO is to make you money

It doesn’t matter how big or small your company’s marketing budget is. There are internet marketing strategies that can optimize your website and online presence that are relatively inexpensive. The more popular and important a site is, the more links from that site matter. A site like Wikipedia …

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SEO great content best practice

If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in the country you target. Mobile is becoming more popular every year. If you're trying …

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Not all web searches lead to sales

Writing for your customers is the key to success. Do your thorough keyword research and create articles and content that is optimized for SEO, and something your readers would love to read. Use keyword research tools to select an appropriate list of keywords that would work well for your content …

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Segmenting Your Site’s Audience

Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. Many websites take far too long to load. However, a fast-loading webpage has become an important ranking criterion for Google and other search engines, because slow loading …

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Are you planning to use your keywords for advertising?

If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and …

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It’s time to revolutionize our approach to duplicate content

Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a …

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Not all negative SEO attacks are readily noticeable

‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. Content "machines" used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and …

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Check navigation and UX factors

Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which keywords were responsible for the traffic. Your brand keywords will normally be responsible for most of it. Try, if possible, to distinguish …

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Find out who is linking to your site

As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. Adding your site to any web directory just …

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More content equals better rankings and more links

Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR firm to reap the rewards from press releases. As long as you have something going on at your business (and why wouldn’t you?), you can easily spin that into …

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75% of users never view the second page of search results

Website optimization is a long-term process which requires carefully tracking all your efforts. When it comes to keywords, you have to know which ones work in favor of your rankings. The link structure of the Web serves to bind together all of the pages that have been made public as …

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All Attention is Good Attention

As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process. There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. Spam links …

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