Using traffic estimation tools in conjunction with keywords

Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. Another tip for making long form content appealing is giving people something to read that surprises them. Whether …

more ...


Search marketing implications related to cloaking

Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can …

more ...

The worst advice I've heard about content

If you are putting your business out into any of the social media platforms, you are helping create an awareness around your brand and potentially getting people to your site. SEO is the process that brings traffic to a website, but if you can’t convert that traffic into a …

more ...

Difficult things about splogs

Things such as social media, branding and other digital marketing strategies come in to it and they really compliment your very own SEO! b2b-seo 11 Jun The Importance Of SEO In Internet Marketing Posted at 22:59h in Blog Articles, SEO WEB, Social Media B2B Marketing by Irina Kalonatchi 0 …

more ...


Boost a Post or Create an Ad

When building your content, you’ll want to include localized keywords so that the search engines know you have offices and operate in certain locations. When you’re looking at a competitor’s web page source code, you’ll see the title tag near the top of the page, along …

more ...

SEO Killers - Duplicate Content, Spam and Filler

Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative …

more ...

Organize headings and subheadings with H1, H2, H3 tags

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer …

more ...

Turn your mentions into backlinks

Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they are the most effective way to improve your ranking. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search …

more ...

Don’t overstuff your page with keywords and phrases

Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live …

more ...

SEO can help you with your offline sales

Excessive link exchange ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking will negatively impact a website’s ranking in search results. You need to begin the title of your home page with the Primary Keyword Phrase, which should be followed by …

more ...

Use tables and lists when appropriate

One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals. I do not think Google title and H1 tags need to exactly be the same. They …

more ...

Quality Content

Now, even if search engines change their algorithm and give no advantage to exact match domains (not likely in my opinion), I’m here to say that exact match domains have another benefit: They attract amazing anchor text associated with inbound links! No follow links are defined as the links …

more ...

How to Use Google Plus to Get Better Rankings

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with …

more ...

Better Rankings for Minor Keywords

On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. With so many ‘SEO Experts’ around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to produce results because of …

more ...

SEO starts when you create the title tag

A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not …

more ...

Editorial Links

It often takes time for the results to show in SEM. It doesn’t happen overnight. Keep the patience and continuously monitor your website. For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just …

more ...


Websites are representations of ideas

Off page SEO deals with trying to get other websites to tell Google what your website is about as well as that it’s an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites …

more ...

Focus on turning opportunities into paying customers

Have you noticed anything different this year when you search for something on Google? The “Googleopoly” seems to be finding ways to monetize everything on their search results (especially for commercial terms) more and more each year. So how do you determine your competition? What should you be looking for …

more ...


Plan to use keywords for SEO, content creation and marketing

Competitor analysis is nothing new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site …

more ...


Go-All In With Video (Or Get Left Behind)

Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you would like to provide, but also how often. Whatever shows up in the search results box has been searched for before meaning these long tail …

more ...

Understanding the rationale behind providing value

If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass …

more ...

LINKS are STILL the #1 driving factor behind rankings

There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc. A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your …

more ...

Creating inspiring content for your business

Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search engines to index your web pages. These include …

more ...