Lets look at our approach to page impressions

Ideally, you want your reviews to come from a diverse range of sites, including Yelp, Google Local Guides and GlassDoors. Google wants (and rewards) original content – it’s a great way to push up the cost of SEO and create a better user experience at the same time. Selecting the …

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Unlocking the mystery of canonical URLs

Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. These tools can provide information about duplicated content whether it is on your website or off-site. Don’t stuff your footer with all kind of irrelevant links …

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Adopt a customer centric view of local search

Search engines will penalise pages it thinks don’t provide enough value as visitors prefer informative and high quality results. Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. For SEO …

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Learn from these mistakes before you learn about SEO

Once you’ve identified opportunities you’ll want to decide on whether to create a new page from scratch or to make changes and improvements to one of your current web pages. Google is looking for answers to the user’s query that provides the answer to the question in …

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Generate keyword ideas

The canonicalization method is preferred, just in case a link to a “review page” occurs on an external website, which will pass the link equity to the product page. Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able …

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Try out core ranking algorithms

The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files are kept as small as possible and the dimensions of your images are only as large as your site requires them …

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SEO starts when you create the title tag

Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. Some users might link to your page using …

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Avoid unrelated directories and low quality guest-posts

Good link earning begins with quality content that provides value to your potential customers. While content that is poorly written and was only intended to get links will get a website penalized, great content that people want to read will naturally encourage those people to link to it. As content …

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The first indication should be navigation

As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. High authority links are great, but in my opinion, relevant links win the game every time. I …

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Build authority to enhance search visibility

Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. It’s all about website analytics — a powerful tool …

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The need to quantify quality

You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering the name Google.com. If there was, it would have to …

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Interview experts outside of your company for SEO benefits

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give hyper links to those keywords to get more backlinks while you submissions done …

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How to Use Google Plus to Get Better Rankings

Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different websites and databases is always a good idea. If you hire an SEO company to help you rank for a certain search term, then you are …

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Make sure that the links you build are natural

Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. The traffic information from different search engines helps you …

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Too Many On-page Links

Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. Make it …

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Reach out to people who shared similar content

When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. Every time you want to post an article, review, description, or new item; ask yourself whether it …

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Search For Broken Link Building Opportunities On Yahoo

Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. If …

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How much time and effort are you putting into an SEO campaign?

Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you can …

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Business Factors That Affect the SEO Plan

To keep it simple you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site. Most people look at SEO …

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A service that does what you're looking for

Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the …

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Don't bury information in your content

When you invest a few hours a month for the first few months you can acquire enough backlinks that you’ll be able to achieve higher rankings faster. Once you do this, you will only need to invest time in backlink outreach several times a year. After implementing any SEO …

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If it isn’t on Google, it doesn’t exist

For your pages to become searchable and indexable by the crawlers / search engine bots, they need some linking love first (bots follow links to find new content). Search engines find it harder to find and include pages in their results that aren’t linked to either internally (from other pages …

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Focus on one website first

SEO strategies are most effective when implemented consistently and methodically. To begin with, you have to decide the initial goals you wish to achieve by instituting SEO. Whether you want to attract more visitors, gain more viewers for your blog, acquire new prospects or increase conversion. An SEO campaign can …

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Use Strong, Active Wording

Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content …

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Complete preliminary keyword research

Link and link popularity/link exchange is a factor favoured by many seo professionals though I personally believe that while link popularity can certainly be a factor in improving search engine page ranking, it's not nearly so important as search engine optimisation and in fact too many of the wrong …

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The myth of free and fast traffic

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. People really love to check their search rankings. Many companies want to use this as a measurement …

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Optimize page titles

A link from a site that has been deemed authoritative on its topic, like the Wall Street Journal, is going to give you better results than a link from a newspaper source that has been around for two months. These high-quality sites are more trust worthy to search engines and …

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