Add Modifiers to Title

Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. Citations like these are essential when building …

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Use Google Business Reviews

Another method to rank well in Google is to submit your websites to article directories. This was the fast and easy way to drive a website up the search engine rankings. You should instead indicate to mobile browsers using the viewport meta tag that a page should adjust its content …

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Aligning your goals in relation to SERPs

So don't be afraid when the agency tells you about changes that need to be made, regarding the way your online presence is run. Semantic searching is becoming an essential part of search engine optimisation, as your SEO agency will tell you. To optimise your website successfully it is fundamental …

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Are you focussing on the right keywords?

The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact …

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Create backlinks with your location as anchor text

Remember, Google doesn’t like content written for SEO purposes. Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. Google hasn’t spilled all its secrets regarding …

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Keyword Research — Avoid at Your Peril

Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. Due to Google bringing constant changes to SERP, you will discover that the number of competing pages …

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Breathe easy

Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. Too many times websites lose the interest of readers because of the time that is taken by them to …

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Local SEO understands changing attention spans

Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which …

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It’s time to revolutionize our approach to keyword generation

Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat …

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Interview experts within or outside of your company

If you’re a small business owner with aspirations of getting your website to the first page of Google search results, there’s a hard truth you should know: The deck is stacked against you. The mobile version of your website is equally important, if not more important than the …

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AJAX and Single Page Applications (SPAs)

Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the admin to remove the part of the content from the site. If they’re not willing to do that, report them to Google. Google and the other search …

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Search For Broken Link Building Opportunities On Wikipedia

If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your …

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“Niche down” approach

Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites. You can’t expect …

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Great designers seldom make great advertising men

Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. Some directories cost money in …

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97% of consumers read online reviews for local businesses

A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. Search engines like aged domains, and give them more authority over newer sites. If someone Google searches ‘content marketing strategies’, domains possessing a strong authority on content marketing will …

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Start focusing on improving your mobile experience

Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. Meta descriptions …

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You should ensure that you use your internal links correctly

Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the …

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It can be a great strategy to focus on long tail keywords

Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed. With your core keywords grouped into buckets based on exact local …

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On its own, content does nothing for your business

Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. While there plenty of differences between …

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Proofread The Content Before You Go Live

Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed. When you allow search engines to crawl …

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Nofollow links are much better than you think

A local business competitor might not be your online competitor — welcome to a bigger game of tug-of-war. As you work to improve your SEO, it’s your ongoing job to stay ahead of the competition and detect emerging rivals as they climb the ranks. In the world of SEO, there …

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Create an Engaging Web Presence

Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution. It helps the search engines quickly determine what the page is about. Content needs to play a part in search engine strategy, too. The …

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